Audit Report screenshot

Speed results


Your Speed test score is okay but you can definitely make some simple changes to help improve your score further.

A slow page will cause your visitors to move on and go elsewhere and, importantly, Google will penalize your search ranking if your page fails to perform in against this Core Web Vitals test.

We found 10 opportunities for you to improve your Speed score
Note: this report does not include all the detailed optimization guidance that you would get in your paid report.

Why page speed matters

Page speed is a critical factor in getting your page ranking higher in Google search engine results pages (SERPS). If your website isn't on par with the top 10 organic pages, you won't stand much of a chance of ranking on the first search results results page.

Since 2010, Google has used site speed as a ranking factor and they confirmed it as a landing page factor in 2018.

And it's now more important than ever to get your page in good shape as Google continues to refine and adjust the format and source of the results it shows on the first page. You'll have noticed paid ad panels, local results panels, rich snippets and other elements all encroaching on space that was once reserved for organic search results.

How to improve your site speed

Your site was tested using Google Page Speed Insights tool which provides detaled analysis of all the important factors affecting your page speed. The following detailed test results give you pointers to what's impacting your current site speed and how you can improve things.

Your site was tested for speed performance on a Mobile device. This is because, according to Statcounter, mobile devices are now the dominant medium for internet access. If you optimize for mobile, it follows that desktop performance will also be improved.

Your page speed test results

Speed Index
Your page loads in 3.4 to 5.8 seconds which means that you should try and improve the load speed by addressing some of the items highlighted in the rest of this Speed audit. Speed Index shows how quickly the contents of a page are visibly populated. Learn more.
DOM size
Great, your page doesn't have an excessively large number of HTML elements.
Total Byte weight
Your page doesn't have any resources which are really large, good job!
Server response time
Excellent, your server responded in less than 600ms.
Your page doesn't have multiple redirects, that's great!
Uses text compression
Good, your server uses text compression to minimize network bytes.
Render blocking resources
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. Learn more.
Bootup time
Your page's JavasScript takes between 2 and 3.5 seconds to execute. Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn more.
Time to interactive
Your page takes 7.5 seconds to become fully interactive. That makes for a bad user experience so you should definitely take action to improve this score. Reducing your JavaScript execution time is usually a good first step to improving this. Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more.
Uses long cache Time To Live
A long cache lifetime can speed up repeat visits to your page. Learn more. You should leverage caching because it will help improve page load times by preventing the browser from having to refetch static contenet every time a users visits your site.
Main thread work breakdown
Your page's JavasScript takes over 3.5 seconds to execute. Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn more
Largest content element
Your page's largest element loads in less than 2.5 seconds so it's fast enough to not have any negative impact on your site visitors experience, great!
Third party summary
Your page doesn't load an excessive number of third-party scripts, that's good!
Unminified Javascript
Your page's JavaScript files are small or suitably minimized, well done.
Duplicated Javascript
Good job, your page doesn't have any significant duplications of JavaScript modules.
Unused Javascript
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn more.
Legacy Javascript
Great, your page doesn't have any significant legacy JavaScript issues.
Unminified CSS
Your page's CSS files are small or suitably minimized, good work!
Unused CSS
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn more. You can identify unused CSS via the Coverage tab in developer tools - this guide explains how.
Unsized images
Great, your page doesn't have any unsized images.
Optimized images
Your image file sizes are larger than they need to be. Smaller image file sizes can dramatically improve your page load speed. There are a number of ways you can optimize your images, including: use image CDNs, compress images, replace animated GIFs with video, lazy load images, serve responsive images, appropriately resize them, use WebP images. As a first step you should resize your images - i.e. scale them to appropriate dimensions for their use - and then optimize thenm using an online service like Compress PNG and Compress JPEG.
Responsive images
Serve images that are appropriately-sized to save cellular data and improve load time. Learn more. Ideally, your page should never serve images that are larger than the version that's rendered on the user's screen. Anything larger than that just results in wasted bytes and slows down page load time. This audit compares the size of the rendered image against the size of the actual image. If the rendered size is at least 4KB smaller than the actual size, then the image fails the audit.
Elements causing layout shift

Security results


You need to make a number of critical Security improvements to your page as soon as possible.

Incidents of website hijacking and data breaches are growing daily and hackers are increasingly targeting small business websites as larger corporations get their security sorted. The changes you need to make are simple but they'll address the most common vulnerabilities as defined by the Open Web Application Security Project (OWASP) standard.

We found 6 opportunities for you to improve your Security score
Note: this report does not include all the detailed optimization guidance that you would get in your paid report.

Why site security matters

There are endless website hacking statistics published on the internet which, in itself, should be a trigger for action to any website owner. For example, according to Forbes, even way back in 2013 there were an average of 30,000 websites hacked every day. Incredibly, 56% of all internet traffic is from automated sources like hacking tools, site scrapers, spammers, impersonators and bots.

And because large corporates have had to tighten up their website security, it's small and medium size business' websites which have increasingly become a target for hackers.

Securing your small or medium size business' website is, of course, only one aspect of cyber security that you need to implement. But, it's shockingly true to say that a huge proportion of websites don't have even the most basic security measures in place.

Security matters for search engine ranking too; since 2018, Google has been penalising websites without SSL (HTTPS) enabled. So not only are those sites insecure but they'll also rank less highly in the search engine results pages.

How to improve your site security

Your site was tested against the top ten risks as defined by the Open Web Application Security Project (OWASP) Secure Headers Project. This project defines the current best practice standard for protecting your website's vulnerability against hackers.

These measures are easily implemented and are fundamental security precautions which protect your site. The theory is that if you make your website that bit harder to hack, the hackers will quickly move on to an easier target.

Your site security audit test results

Safe browsing blacklist check
Google, McAfee and Norton Antivirus all maintain website blacklists which are used to flag risky websites to their users. If your site is on one of these lists, then both your website traffic and, potentially, your business reputation, will be impacted.
  • Your page is not blacklisted by Google.
  • Your page is not blacklisted by McAfee.
  • We couldn't get your site's Norton Safe Web rating. You can check your site status here.
Strict Transport Security (HSTS)
Your site is insecure : HSTS isn't enabled. The Strict-Transport-Security (HSTS) is a response header that improves security by instructing browsers to always use https:// instead of http:// when visiting your site. Find out more about Strict-Transport-Security here.
Your site is insecure : the X-Frame-Options header isn't set; the site is vulnerable to clickjacking attack. HTTP response headers can be used to indicate whether or not a browser should be allowed to render a page in a <frame> or <iframe>. Find out more about X-Frame-Options here.
Your site is secure : the X-XSS-Protection header has been deprecated by modern browsers so doesn't need to be set.
Your site is insecure : browsers are vulnerable to the content sniffing attack. Find out more about X-Content-Type-Options here. Setting this header will prevent the browser from interpreting files as a different MIME type to what is specified in the X-Content-Type-Options header.
Secure : the website is hiding information about the server technology your website is running on.
Secure : the website is hiding information about the scripting language your website is running on.
Content-Security-Policy (CSP)
Your site is insecure : the Content-Security-Policy header isn't set so the page might be vulnerable to a wide range of attacks, including cross-site scripting and other cross-site injections. Find out more about Content-Security-Policy here. The Content-Security-Policy tells the browser where resources are allowed to be loaded and if it's allowed to parse/run inline styles or Javascript. This is important because it prevents content injection attacks, such as Cross Site Scripting (XSS).

WARNING: Setting up a Content-Security-Policy is a complex undertaking and, if you get it wrong, can break your site. Use Content-Security-Policy-Report-Only to debug your Content-Security-Policy until no errors are reported in the console.
Your site is insecure : the X-Permitted-Cross-Domain-Policies header isn't set. A cross-domain policy file is an XML document that grants a web client, such as Adobe Flash Player or Adobe Acrobat (though not necessarily limited to these), permission to handle data across domains. Find out more about X-Permitted-Cross-Domain-Policies here.
Your site is insecure : the Referrer-Policy header isn't set. That means there is no policy for sending Referrer header information when performing a same-origin or cross-origin requests. Find out more about Referrer-Policy here.

Search Engine OptimizationSEO results


Your page is scoring really poorly in the on-page Search Engine Optimization test. You need to make a number of important changes to your page to improve its SEO test score as soon as possible otherwise your page is unlikely to rank well in the search engine results.

The chances of your page being ranked highly in the search engine results pages is dramatically reduced if you fail to get these basic SEO things right. Google has produced a helpful SEO guide and this test checks your site against their recommendations and more.

We found 0 opportunities for you to improve your Search Engine OptimizationSEO score
Note: this report does not include all the detailed optimization guidance that you would get in your paid report.

Why on-page search engine optimisation matters

There are almost 2 billion websites on the internet today and people rely on search engines when they want to find information or services. So, in order for your website to be found amongst all those millions of other sites, your page's search engine optimization - or SEO - is more important than ever.

To be successful in organic search means your site has to be optimized for a combination of factors which search engines consider important – technical, on-page and off-page. Off-page techniques – such as link building – receive a lot of attention on the web and of course they're really important but, off-page SEO won't be enough if you don’t pay attention to the fundamentals and get your on-page SEO right.

On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher's query. So, in addition to publishing relevant, high-quality content, on-page SEO includes optimizing things like your headlines, HTML tags (title, meta, and header), and images.

How to improve your Search Engine Optimization score

Your site was tested for over 20 of these on-page SEO fundamentals and the detailed results below will tell you where, and how, you might need to make some changes to improve your score.

Your on-page Search Engine Optimization results

================== END ==================