Speed results
Your Speed test score is okay but you can definitely make some simple changes to help improve your score further.
A slow page will cause your visitors to move on and go elsewhere and, importantly, Google will penalize your search ranking if your page fails to perform in against this Core Web Vitals test.
Note: this report does not include all the detailed optimization guidance that you would get in your paid report.
Why page speed matters
Page speed is a critical factor in getting your page ranking higher in Google search engine results pages (SERPS). If your website isn't on par with the top 10 organic pages, you won't stand much of a chance of ranking on the first search results results page.
Since 2010, Google has used site speed as a ranking factor and they confirmed it as a landing page factor in 2018.
And it's now more important than ever to get your page in good shape as Google continues to refine and adjust the format and source of the results it shows on the first page. You'll have noticed paid ad panels, local results panels, rich snippets and other elements all encroaching on space that was once reserved for organic search results.
How to improve your site speed
Your site was tested using Google Page Speed Insights tool which provides detaled analysis of all the important factors affecting your page speed. The following detailed test results give you pointers to what's impacting your current site speed and how you can improve things.
Your site was tested for speed performance on a Mobile device. This is because, according to Statcounter, mobile devices are now the dominant medium for internet access. If you optimize for mobile, it follows that desktop performance will also be improved.
Your page speed test results
Security results
You need to make a number of critical Security improvements to your page as soon as possible.
Incidents of website hijacking and data breaches are growing daily and hackers are increasingly targeting small business websites as larger corporations get their security sorted. The changes you need to make are simple but they'll address the most common vulnerabilities as defined by the Open Web Application Security Project (OWASP) standard.
Note: this report does not include all the detailed optimization guidance that you would get in your paid report.
Why site security matters
There are endless website hacking statistics published on the internet which, in itself, should be a trigger for action to any website owner. For example, according to Forbes, even way back in 2013 there were an average of 30,000 websites hacked every day. Incredibly, 56% of all internet traffic is from automated sources like hacking tools, site scrapers, spammers, impersonators and bots.
And because large corporates have had to tighten up their website security, it's small and medium size business' websites which have increasingly become a target for hackers.
Securing your small or medium size business' website is, of course, only one aspect of cyber security that you need to implement. But, it's shockingly true to say that a huge proportion of websites don't have even the most basic security measures in place.
Security matters for search engine ranking too; since 2018, Google has been penalising websites without SSL (HTTPS) enabled. So not only are those sites insecure but they'll also rank less highly in the search engine results pages.
How to improve your site security
Your site was tested against the top ten risks as defined by the Open Web Application Security Project (OWASP) Secure Headers Project. This project defines the current best practice standard for protecting your website's vulnerability against hackers.
These measures are easily implemented and are fundamental security precautions which protect your site. The theory is that if you make your website that bit harder to hack, the hackers will quickly move on to an easier target.
Your site security audit test results
- Your page is not blacklisted by Google.
- Your page is not blacklisted by McAfee.
- We couldn't get your site's Norton Safe Web rating. You can check your site status here.
Search Engine OptimizationSEO results
Your page is scoring really poorly in the on-page Search Engine Optimization test. You need to make a number of important changes to your page to improve its SEO test score as soon as possible otherwise your page is unlikely to rank well in the search engine results.
The chances of your page being ranked highly in the search engine results pages is dramatically reduced if you fail to get these basic SEO things right. Google has produced a helpful SEO guide and this test checks your site against their recommendations and more.
Note: this report does not include all the detailed optimization guidance that you would get in your paid report.
Why on-page search engine optimisation matters
There are almost 2 billion websites on the internet today and people rely on search engines when they want to find information or services. So, in order for your website to be found amongst all those millions of other sites, your page's search engine optimization - or SEO - is more important than ever.
To be successful in organic search means your site has to be optimized for a combination of factors which search engines consider important – technical, on-page and off-page. Off-page techniques – such as link building – receive a lot of attention on the web and of course they're really important but, off-page SEO won't be enough if you don’t pay attention to the fundamentals and get your on-page SEO right.
On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher's query. So, in addition to publishing relevant, high-quality content, on-page SEO includes optimizing things like your headlines, HTML tags (title, meta, and header), and images.
How to improve your Search Engine Optimization score
Your site was tested for over 20 of these on-page SEO fundamentals and the detailed results below will tell you where, and how, you might need to make some changes to improve your score.
Your on-page Search Engine Optimization results
Great, the page has at least one lang attribute set to inform browsers what the language of the content is: English.