Audit Report

shopify.com

https://shopify.com screenshot

Speed results

81%

Your Speed test score is okay but you can definitely make some simple changes to help improve your score further.

A slow page will cause your visitors to move on and go elsewhere and, importantly, Google will penalize your search ranking if your page fails to perform in against this Core Web Vitals test.

We found 8 opportunities for you to improve your Speed score
Note: this report does not include all the detailed optimization guidance that you would get in your paid report.

Why page speed matters

Page speed is a critical factor in getting your page ranking higher in Google search engine results pages (SERPS). If your website isn't on par with the top 10 organic pages, you won't stand much of a chance of ranking on the first search results results page.

Since 2010, Google has used site speed as a ranking factor and they confirmed it as a landing page factor in 2018.

And it's now more important than ever to get your page in good shape as Google continues to refine and adjust the format and source of the results it shows on the first page. You'll have noticed paid ad panels, local results panels, rich snippets and other elements all encroaching on space that was once reserved for organic search results.

How to improve your site speed

Your site was tested using Google Page Speed Insights tool which provides detaled analysis of all the important factors affecting your page speed. The following detailed test results give you pointers to what's impacting your current site speed and how you can improve things.

Your site was tested for speed performance on a Mobile device. This is because, according to Statcounter, mobile devices are now the dominant medium for internet access. If you optimize for mobile, it follows that desktop performance will also be improved.

Your page speed test results

Speed Index
75%
Your page loads in 3.4 to 5.8 seconds which means that you should try and improve the load speed by addressing some of the items highlighted in the rest of this Speed audit. Speed Index shows how quickly the contents of a page are visibly populated. Learn more.
DOM size
59%
Your page has a relatively large number of HTML elements (i.e. a large Document Object Model - DOM). You could improve this by reviewing your page to see if it's possible to reduce the size of the DOM.
Total Byte weight
100%
Your page doesn't have any resources which are really large, good job!
Server response time
100%
Excellent, your server responded in less than 600ms.
Redirects
100%
Your page doesn't have multiple redirects, that's great!
Uses text compression
100%
Good, your server uses text compression to minimize network bytes.
Render blocking resources
100%
Nice job, your page doesn't have an excessive number of render-blocking resources.
Bootup time
40%
Your page's JavasScript takes over 3.5 seconds to execute. Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn more.
Time to interactive
15%
Your page takes 12.4 seconds to become fully interactive. That makes for a bad user experience so you should definitely take action to improve this score. Reducing your JavaScript execution time is usually a good first step to improving this. Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more.
Uses long cache Time To Live
30%
A long cache lifetime can speed up repeat visits to your page. Learn more. You should leverage caching because it will help improve page load times by preventing the browser from having to refetch static contenet every time a users visits your site.
Main thread work breakdown
14%
Your page's JavasScript takes over 3.5 seconds to execute. Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn more
Largest content element
100%
Your page's largest element loads in less than 2.5 seconds so it's fast enough to not have any negative impact on your site visitors experience, great!
Third party summary
100%
Your page doesn't load an excessive number of third-party scripts, that's good!
Unminified Javascript
100%
Your page's JavaScript files are small or suitably minimized, well done.
Duplicated Javascript
100%
Good job, your page doesn't have any significant duplications of JavaScript modules.
Unused Javascript
43%
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn more.
Legacy Javascript
100%
Great, your page doesn't have any significant legacy JavaScript issues.
Unminified CSS
100%
Your page's CSS files are small or suitably minimized, good work!
Unused CSS
100%
Your page's CSS is optimized so there's no duplication, great job!
Unsized images
100%
Great, your page doesn't have any unsized images.
Optimized images
100%
Good work, your page images are all optimized.
Responsive images
88%
Serve images that are appropriately-sized to save cellular data and improve load time. Learn more. Ideally, your page should never serve images that are larger than the version that's rendered on the user's screen. Anything larger than that just results in wasted bytes and slows down page load time. This audit compares the size of the rendered image against the size of the actual image. If the rendered size is at least 4KB smaller than the actual size, then the image fails the audit.
Elements causing layout shift
100%

Security results

54%

Your Security test score is okay but you can definitely make some simple changes to help protect your site from hackers.

Incidents of website hijacking and data breaches are growing daily and hackers are increasingly targeting small business websites as larger corporations get their security sorted. The changes you need to make are simple but they'll address the most common vulnerabilities as defined by the Open Web Application Security Project (OWASP) standard.

We found 4 opportunities for you to improve your Security score
Note: this report does not include all the detailed optimization guidance that you would get in your paid report.

Why site security matters

There are endless website hacking statistics published on the internet which, in itself, should be a trigger for action to any website owner. For example, according to Forbes, even way back in 2013 there were an average of 30,000 websites hacked every day. Incredibly, 56% of all internet traffic is from automated sources like hacking tools, site scrapers, spammers, impersonators and bots.

And because large corporates have had to tighten up their website security, it's small and medium size business' websites which have increasingly become a target for hackers.

Securing your small or medium size business' website is, of course, only one aspect of cyber security that you need to implement. But, it's shockingly true to say that a huge proportion of websites don't have even the most basic security measures in place.

Security matters for search engine ranking too; since 2018, Google has been penalising websites without SSL (HTTPS) enabled. So not only are those sites insecure but they'll also rank less highly in the search engine results pages.

How to improve your site security

Your site was tested against the top ten risks as defined by the Open Web Application Security Project (OWASP) Secure Headers Project. This project defines the current best practice standard for protecting your website's vulnerability against hackers.

These measures are easily implemented and are fundamental security precautions which protect your site. The theory is that if you make your website that bit harder to hack, the hackers will quickly move on to an easier target.

Your site security audit test results

Safe browsing blacklist check
83%
Google, McAfee and Norton Antivirus all maintain website blacklists which are used to flag risky websites to their users. If your site is on one of these lists, then both your website traffic and, potentially, your business reputation, will be impacted.
  • Your page is not blacklisted by Google.
  • Your page is not blacklisted by McAfee.
  • We couldn't get your site's Norton Safe Web rating. You can check your site status here.
Strict Transport Security (HSTS)
100%
Secure : HSTS is enabled
X-Frame-Options
100%
Secure : the page cannot be displayed in a frame, regardless of the site attempting to do so.
X-XSS-Protection
0%
Your site is insecure : the X-XSS-Protection header has been deprecated by modern browsers and its use can introduce additional security issues on the client side. As such, it's recommended to set the header to 0 in order to disable the XSS Auditor, and not allow it to take the default behavior of the browser handling the response. Find out more about X-XSS-Protection here.
X-Content-Type-Options
100%
Secure : browsers will refuse to load the styles and scripts if they have an incorrect MIME-type.
Server
0%
Your site is insecure : browsers may be able to tell which server technology your website is running on. That might make it easier for hackers to exploit known vulnerabilities with that technology. It's usually best to hide that information by explicitly unsetting the Server header.
X-Powered-By
100%
Secure : the website is hiding information about the scripting language your website is running on.
Content-Security-Policy (CSP)
25%
Your site is insecure : the Content-Security-Policy set to Report-Only mode. You should access the page and review the Content-Security-Policy reports in your browser's console window, implement the recommended changes to your policy and then remove the Report-Only suffix once no further errors are reported.
X-Permitted-Cross-Domain-Policies
100%
Secure : no policy files are allowed anywhere on the target server, including the master policy file.
Referrer-Policy
0%
Your site is insecure : the Referrer-Policy header isn't set. That means there is no policy for sending Referrer header information when performing a same-origin or cross-origin requests. Find out more about Referrer-Policy here.

Search Engine OptimizationSEO results

60%

Your on-page Search Engine Optimization test score is okay but you can definitely make some simple changes to help improve your score further.

The chances of your page being ranked highly in the search engine results pages is dramatically reduced if you fail to get these basic SEO things right. Google has produced a helpful SEO guide and this test checks your site against their recommendations and more.

We found 6 opportunities for you to improve your Search Engine OptimizationSEO score
Note: this report does not include all the detailed optimization guidance that you would get in your paid report.

Why on-page search engine optimisation matters

There are almost 2 billion websites on the internet today and people rely on search engines when they want to find information or services. So, in order for your website to be found amongst all those millions of other sites, your page's search engine optimization - or SEO - is more important than ever.

To be successful in organic search means your site has to be optimized for a combination of factors which search engines consider important – technical, on-page and off-page. Off-page techniques – such as link building – receive a lot of attention on the web and of course they're really important but, off-page SEO won't be enough if you don’t pay attention to the fundamentals and get your on-page SEO right.

On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher's query. So, in addition to publishing relevant, high-quality content, on-page SEO includes optimizing things like your headlines, HTML tags (title, meta, and header), and images.

How to improve your Search Engine Optimization score

Your site was tested for over 20 of these on-page SEO fundamentals and the detailed results below will tell you where, and how, you might need to make some changes to improve your score.

Your on-page Search Engine Optimization results

Robots.txt file
0%
There is no robots.txt file found at https://shopify.com/robots.txt. You need to add a robots.txt - find out more and how to create one, over at Google.
Sitemap.xml
100%
Excellent, there is a Sitemap file found at https://shopify.com/sitemap.xml.
URL format
100%
The URL is well formatted, so search engines will like it!
Page language
100%
Page language: EnglishGreat, the page has at least one lang attribute set to inform browsers what the language of the content is: English.
Robots meta tag
100%
The page doesn't have a <meta name="robots" content="..." /> tag set so it is indexable by search engines, which is good!
Page title
100%
Ideal, the page <title> is the about right length, at 64 characters, to be displayed correctly in search engine results pages. Check the important notes in the <h1> section below though - in Aug-21, Google announced a change to the way it gets the page title.
Page description
100%
Great job, the page <meta name="description" ... /> is about the right length, at 145 characters, to be correctly displayed in search engine results pages.
Open Graph meta tags
100%
Brilliant, the page has a full set of Open Graph meta tags so sharing your page on social media sites should look good.
Canonical URL
100%
Canonical link meta tag found, that's great.
Scaling for mobile devices
100%
Mobile page scaling properties are correctly set via the Viewport meta tag, that's good.
Valid HTML
0%
The page HTML has 102 errors or warnings that you should review and/or fix.
Page content
100%
Brilliant, the page content word count is 735 which is well above the 300 word threshold for what search engines class as 'thin content'. Note: we ignored 471 "stop words".
H1 page heading
25%
The page <h1> could be longer. It's 33 characters so you could add up to 32 more characters to bring it up to the recommended maximum of 65 and make the most of the available title space.
H2 subheadings
100%
The page has 8x<h2> subheadings, that's good.
Other subheadings
100%
Great, the page has 20 other subheadings: 20x<h3>, 0x<h4>, 0x<h5>, 0x<h6>
Image ALT tags
34%
The alt text attribute is missing from 33 of the 50 images found on the page. You should add the alt attribute on every img tag to describe the image - it's also a great way to boost SEO by strategically including your target keywords.
Plugins
100%
Great, there were no plugin tags found on the page.
Broken links
100%
There are 197 links on the page - 128 internal, 69 external - and all of them worked ok, good job!
Nofollow internal links
100%
There are no nofollow issues with any internal links on the page, well done.
Nofollow external links
9%
There are nofollow issues with 63 external links on the page. Unless those external pages are subdomains of your main site, you should probably include the <a rel="nofollow noopener noreferrer" ... /> attribute on external links to prevent search engines transferring PageRank or anchor text across these links and away from your page. It's good practice to include noopener and noreferrer alongside nofollow to help improve security by ensuring the link doesn't grant the new page access to the document that opened it.
Keyword analysis
25%
The top 5 frequently-occurring words found in your page content - shopify, business, online, store, sell - don't all appear in your page <title>, <meta name="description" content="..." />, <h1> header or <img alt="" ... /> tags. If these words are the ones you're trying to rank this page for, then you should consider using them across all these tags. If they're not the keywords you're trying to rank the page for, then you should review the page content and, without keyword stuffing, adjust the occurrences of your target keywords. The next 5 most common keywords are also listed for your information.
URL is indexed in Google
100%
This page is indexed by Google, that's good news.
Google My Business presence
0%
There's no presence for this website on Google My Business. A search using the term "Start a Business, Grow Your Business - Shopify 14-Day Free Trial" from your page title didn't yield a matching listing in GMB. With a GMB listing, you can add your business details to Google, showcase your services, and much more. Creating a listing is free so there's no excuse not to list your business - get started here.
================== END ==================