Audit Report screenshot

Speed results


Congratulations, you can relax!

Your page is scoring really strongly in the Speed test, so you don't necessarily need to make any changes just now.

We found 4 opportunities for you to improve your Speed score
Note: this report does not include all the detailed optimization guidance that you would get in your paid report.

Why page speed matters

Page speed is a critical factor in getting your page ranking higher in Google search engine results pages (SERPS). If your website isn't on par with the top 10 organic pages, you won't stand much of a chance of ranking on the first search results results page.

Since 2010, Google has used site speed as a ranking factor and they confirmed it as a landing page factor in 2018.

And it's now more important than ever to get your page in good shape as Google continues to refine and adjust the format and source of the results it shows on the first page. You'll have noticed paid ad panels, local results panels, rich snippets and other elements all encroaching on space that was once reserved for organic search results.

How to improve your site speed

Your site was tested using Google Page Speed Insights tool which provides detaled analysis of all the important factors affecting your page speed. The following detailed test results give you pointers to what's impacting your current site speed and how you can improve things.

Your site was tested for speed performance on a Mobile device. This is because, according to Statcounter, mobile devices are now the dominant medium for internet access. If you optimize for mobile, it follows that desktop performance will also be improved.

Your page speed test results

Speed Index
Your page loads in 3.4 to 5.8 seconds which means that you should try and improve the load speed by addressing some of the items highlighted in the rest of this Speed audit. Speed Index shows how quickly the contents of a page are visibly populated. Learn more.
DOM size
Great, your page doesn't have an excessively large number of HTML elements.
Total Byte weight
Your page doesn't have any resources which are really large, good job!
Server response time
Excellent, your server responded in less than 600ms.
Your page doesn't have multiple redirects, that's great!
Uses text compression
Good, your server uses text compression to minimize network bytes.
Render blocking resources
Nice job, your page doesn't have an excessive number of render-blocking resources.
Bootup time
Your page takes less than 2 seconds to execute its JavaScript, great work!
Time to interactive
Your page takes 7.9 seconds to become fully interactive. That makes for a bad user experience so you should definitely take action to improve this score. Reducing your JavaScript execution time is usually a good first step to improving this. Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more.
Uses long cache Time To Live
Your page uses an efficient caching policy to help speed up load times for repeat visitors.
Main thread work breakdown
Your page's JavasScript takes over 2 seconds to execute. Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn more
Largest content element
Your page's largest element loads in less than 2.5 seconds so it's fast enough to not have any negative impact on your site visitors experience, great!
Third party summary
Your page doesn't load an excessive number of third-party scripts, that's good!
Unminified Javascript
Your page's JavaScript files are small or suitably minimized, well done.
Duplicated Javascript
Good job, your page doesn't have any significant duplications of JavaScript modules.
Unused Javascript
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn more.
Legacy Javascript
Great, your page doesn't have any significant legacy JavaScript issues.
Unminified CSS
Your page's CSS files are small or suitably minimized, good work!
Unused CSS
Your page's CSS is optimized so there's no duplication, great job!
Unsized images
Great, your page doesn't have any unsized images.
Optimized images
Good work, your page images are all optimized.
Responsive images
Great, the images on your page are appropriately sized.
Elements causing layout shift

Security results


Your Security test score is okay but you can definitely make some simple changes to help protect your site from hackers.

Incidents of website hijacking and data breaches are growing daily and hackers are increasingly targeting small business websites as larger corporations get their security sorted. The changes you need to make are simple but they'll address the most common vulnerabilities as defined by the Open Web Application Security Project (OWASP) standard.

We found 4 opportunities for you to improve your Security score
Note: this report does not include all the detailed optimization guidance that you would get in your paid report.

Why site security matters

There are endless website hacking statistics published on the internet which, in itself, should be a trigger for action to any website owner. For example, according to Forbes, even way back in 2013 there were an average of 30,000 websites hacked every day. Incredibly, 56% of all internet traffic is from automated sources like hacking tools, site scrapers, spammers, impersonators and bots.

And because large corporates have had to tighten up their website security, it's small and medium size business' websites which have increasingly become a target for hackers.

Securing your small or medium size business' website is, of course, only one aspect of cyber security that you need to implement. But, it's shockingly true to say that a huge proportion of websites don't have even the most basic security measures in place.

Security matters for search engine ranking too; since 2018, Google has been penalising websites without SSL (HTTPS) enabled. So not only are those sites insecure but they'll also rank less highly in the search engine results pages.

How to improve your site security

Your site was tested against the top ten risks as defined by the Open Web Application Security Project (OWASP) Secure Headers Project. This project defines the current best practice standard for protecting your website's vulnerability against hackers.

These measures are easily implemented and are fundamental security precautions which protect your site. The theory is that if you make your website that bit harder to hack, the hackers will quickly move on to an easier target.

Your site security audit test results

Safe browsing blacklist check
Google, McAfee and Norton Antivirus all maintain website blacklists which are used to flag risky websites to their users. If your site is on one of these lists, then both your website traffic and, potentially, your business reputation, will be impacted.
  • Your page is not blacklisted by Google.
  • Your page is not blacklisted by McAfee.
  • We couldn't get your site's Norton Safe Web rating. You can check your site status here.
Strict Transport Security (HSTS)
Secure : HSTS is enabled
Your site is secure : the page can only be displayed in a frame on the same origin as the page itself. Find out more about X-Frame-Options here.
Your site is insecure : the X-XSS-Protection header has been deprecated by modern browsers and its use can introduce additional security issues on the client side. As such, it's recommended to set the header to 0 in order to disable the XSS Auditor, and not allow it to take the default behavior of the browser handling the response. Find out more about X-XSS-Protection here.
Secure : browsers will refuse to load the styles and scripts if they have an incorrect MIME-type.
Your site is insecure : browsers may be able to tell which server technology your website is running on. That might make it easier for hackers to exploit known vulnerabilities with that technology. It's usually best to hide that information by explicitly unsetting the Server header.
Secure : the website is hiding information about the scripting language your website is running on.
Content-Security-Policy (CSP)
Your site is secure : the Content-Security-Policy helps defend against a wide range of attacks, including Cross-site scripting and other cross-site injections.
Your site is insecure : the X-Permitted-Cross-Domain-Policies header isn't set. A cross-domain policy file is an XML document that grants a web client, such as Adobe Flash Player or Adobe Acrobat (though not necessarily limited to these), permission to handle data across domains. Find out more about X-Permitted-Cross-Domain-Policies here.
Your site is secure : the website sanitizes Referrer header information when performing a same-origin or cross-origin requests.

Search Engine OptimizationSEO results


Your page is scoring really poorly in the on-page Search Engine Optimization test. You need to make a number of important changes to your page to improve its SEO test score as soon as possible otherwise your page is unlikely to rank well in the search engine results.

The chances of your page being ranked highly in the search engine results pages is dramatically reduced if you fail to get these basic SEO things right. Google has produced a helpful SEO guide and this test checks your site against their recommendations and more.

We found 10 opportunities for you to improve your Search Engine OptimizationSEO score
Note: this report does not include all the detailed optimization guidance that you would get in your paid report.

Why on-page search engine optimisation matters

There are almost 2 billion websites on the internet today and people rely on search engines when they want to find information or services. So, in order for your website to be found amongst all those millions of other sites, your page's search engine optimization - or SEO - is more important than ever.

To be successful in organic search means your site has to be optimized for a combination of factors which search engines consider important – technical, on-page and off-page. Off-page techniques – such as link building – receive a lot of attention on the web and of course they're really important but, off-page SEO won't be enough if you don’t pay attention to the fundamentals and get your on-page SEO right.

On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher's query. So, in addition to publishing relevant, high-quality content, on-page SEO includes optimizing things like your headlines, HTML tags (title, meta, and header), and images.

How to improve your Search Engine Optimization score

Your site was tested for over 20 of these on-page SEO fundamentals and the detailed results below will tell you where, and how, you might need to make some changes to improve your score.

Your on-page Search Engine Optimization results

Robots.txt file
There is no robots.txt file found at You need to add a robots.txt - find out more and how to create one, over at Google.
There isn't a Sitemap at You should create and upload a Sitemap file to help with your site indexing. Find out more about Sitemaps over at Google.
URL format
The URL is well formatted, so search engines will like it!
Page language
Page language: EnglishGreat, the page has at least one lang attribute set to inform browsers what the language of the content is: English.
Robots meta tag
The page doesn't have a <meta name="robots" content="..." /> tag set so it is indexable by search engines, which is good!
Page title
The page <title> could be longer. It's 33 characters so you could add up to 32 more characters to bring it up to the recommended maximum of 65 and make the most of the available title space.
Page description
The page <meta name="description" ... /> could be longer. It's 105 characters so you could add up to 55 more characters to bring it up to the recommended maximum of 160 to make the most of the available description space.
Open Graph meta tags
Brilliant, the page has a full set of Open Graph meta tags so sharing your page on social media sites should look good.
Canonical URL
Canonical link meta tag found, that's great.
Scaling for mobile devices
Mobile page scaling properties are not set via the Viewport meta tag.
Valid HTML
The page HTML has 167 errors or warnings that you should review and/or fix.
Page content
Brilliant, the page content word count is 415 which is above the 300 word threshold for what search engines class as 'thin content'. Note: we ignored 363 "stop words".
H1 page heading
The page <h1> could be longer. It's 19 characters so you could add up to 46 more characters to bring it up to the recommended maximum of 65 and make the most of the available title space.
H2 subheadings
The page has 4x<h2> subheadings, that's good.
Other subheadings
Great, the page has 28 other subheadings: 16x<h3>, 12x<h4>, 0x<h5>, 0x<h6>
Image ALT tags
The alt text attribute is missing from 32 of the 37 images found on the page. You should add the alt attribute on every img tag to describe the image - it's also a great way to boost SEO by strategically including your target keywords.
Great, there were no plugin tags found on the page.
Broken links
There are 91 links on the page - 33 internal, 58 external - and all of them worked ok, good job!
Nofollow internal links
There are no nofollow issues with any internal links on the page, well done.
Nofollow external links
There are nofollow issues with 46 external links on the page. Unless those external pages are subdomains of your main site, you should probably include the <a rel="nofollow noopener noreferrer" ... /> attribute on external links to prevent search engines transferring PageRank or anchor text across these links and away from your page. It's good practice to include noopener and noreferrer alongside nofollow to help improve security by ensuring the link doesn't grant the new page access to the document that opened it.
Keyword analysis
The top 5 frequently-occurring words found in your page content - news, independent, feedback, prince, yahoo - don't all appear in your page <title>, <meta name="description" content="..." />, <h1> header or <img alt="" ... /> tags. If these words are the ones you're trying to rank this page for, then you should consider using them across all these tags. If they're not the keywords you're trying to rank the page for, then you should review the page content and, without keyword stuffing, adjust the occurrences of your target keywords. The next 5 most common keywords are also listed for your information.
URL is indexed in Google
This page is indexed by Google, that's good news.
Google My Business presence
There's no presence for this website on Google My Business. A search using the term "Yahoo UK | News, email and search" from your page title didn't yield a matching listing in GMB. With a GMB listing, you can add your business details to Google, showcase your services, and much more. Creating a listing is free so there's no excuse not to list your business - get started here.
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