Audit Report screenshot

Speed results


Your Speed test score is okay but you can definitely make some simple changes to help improve your score further.

A slow page will cause your visitors to move on and go elsewhere and, importantly, Google will penalize your search ranking if your page fails to perform in against this Core Web Vitals test.

We found 7 opportunities for you to improve your Speed score
Note: this report does not include all the detailed optimization guidance that you would get in your paid report.

Why page speed matters

Page speed is a critical factor in getting your page ranking higher in Google search engine results pages (SERPS). If your website isn't on par with the top 10 organic pages, you won't stand much of a chance of ranking on the first search results results page.

Since 2010, Google has used site speed as a ranking factor and they confirmed it as a landing page factor in 2018.

And it's now more important than ever to get your page in good shape as Google continues to refine and adjust the format and source of the results it shows on the first page. You'll have noticed paid ad panels, local results panels, rich snippets and other elements all encroaching on space that was once reserved for organic search results.

How to improve your site speed

Your site was tested using Google Page Speed Insights tool which provides detaled analysis of all the important factors affecting your page speed. The following detailed test results give you pointers to what's impacting your current site speed and how you can improve things.

Your site was tested for speed performance on a Mobile device. This is because, according to Statcounter, mobile devices are now the dominant medium for internet access. If you optimize for mobile, it follows that desktop performance will also be improved.

Your page speed test results

Speed Index
Congratulations! Your page loads within 3.4 seconds so you don't necessarily need to do anything to improve that just at the moment.
DOM size
Your page has an excessively large number of HTML elements (i.e. a large Document Object Model - DOM). A large DOM will increase memory usage, cause longer style calculations, and produce costly layout reflow. You should review your page to see if it's possible to reduce the size of the DOM.
Total Byte weight
Your page doesn't have any resources which are really large, good job!
Server response time
Excellent, your server responded in less than 600ms.
Your page doesn't have multiple redirects, that's great!
Uses text compression
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. Learn more. You should use Brotli compression with GZIP as a fallback to achieve the optimum compression. This guide provides example configurations for common servers. Note: this is not the same as minification - some of the files listed below may be minimized but further server-side compression would create additional savings.
Render blocking resources
Nice job, your page doesn't have an excessive number of render-blocking resources.
Bootup time
Your page's JavasScript takes over 3.5 seconds to execute. Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn more.
Time to interactive
Your page takes 46.3 seconds to become fully interactive, great work!
Uses long cache Time To Live
A long cache lifetime can speed up repeat visits to your page. Learn more. You should leverage caching because it will help improve page load times by preventing the browser from having to refetch static contenet every time a users visits your site.
Main thread work breakdown
Excellent, your page's main thread render process takes less than 4 seconds during load.
Largest content element
Your page's largest element loads in less than 2.5 seconds so it's fast enough to not have any negative impact on your site visitors experience, great!
Third party summary
Your page doesn't load an excessive number of third-party scripts, that's good!
Unminified Javascript
Minifying JavaScript files can reduce payload sizes and script parse time. Learn more.. You should minimze your JavaScript files, either via your site build process (using Gulp or similar build tool), or minimize them on an ad-hoc basis using freely available web-based tools like JavaScript Minifier.
Duplicated Javascript
Good job, your page doesn't have any significant duplications of JavaScript modules.
Unused Javascript
Your page's JavaSscript is optimized and there's no unused modules, great!
Legacy Javascript
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers. Learn More
Unminified CSS
Your page's CSS files are small or suitably minimized, good work!
Unused CSS
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn more. You can identify unused CSS via the Coverage tab in developer tools - this guide explains how.
Unsized images
Great, your page doesn't have any unsized images.
Optimized images
Good work, your page images are all optimized.
Responsive images
Great, the images on your page are appropriately sized.
Elements causing layout shift

Security results


You need to make a number of critical Security improvements to your page as soon as possible.

Incidents of website hijacking and data breaches are growing daily and hackers are increasingly targeting small business websites as larger corporations get their security sorted. The changes you need to make are simple but they'll address the most common vulnerabilities as defined by the Open Web Application Security Project (OWASP) standard.

We found 6 opportunities for you to improve your Security score
Note: this report does not include all the detailed optimization guidance that you would get in your paid report.

Why site security matters

There are endless website hacking statistics published on the internet which, in itself, should be a trigger for action to any website owner. For example, according to Forbes, even way back in 2013 there were an average of 30,000 websites hacked every day. Incredibly, 56% of all internet traffic is from automated sources like hacking tools, site scrapers, spammers, impersonators and bots.

And because large corporates have had to tighten up their website security, it's small and medium size business' websites which have increasingly become a target for hackers.

Securing your small or medium size business' website is, of course, only one aspect of cyber security that you need to implement. But, it's shockingly true to say that a huge proportion of websites don't have even the most basic security measures in place.

Security matters for search engine ranking too; since 2018, Google has been penalising websites without SSL (HTTPS) enabled. So not only are those sites insecure but they'll also rank less highly in the search engine results pages.

How to improve your site security

Your site was tested against the top ten risks as defined by the Open Web Application Security Project (OWASP) Secure Headers Project. This project defines the current best practice standard for protecting your website's vulnerability against hackers.

These measures are easily implemented and are fundamental security precautions which protect your site. The theory is that if you make your website that bit harder to hack, the hackers will quickly move on to an easier target.

Your site security audit test results

Safe browsing blacklist check
Google, McAfee and Norton Antivirus all maintain website blacklists which are used to flag risky websites to their users. If your site is on one of these lists, then both your website traffic and, potentially, your business reputation, will be impacted.
  • Your page is not blacklisted by Google.
  • Your page is not blacklisted by McAfee.
  • We couldn't get your site's Norton Safe Web rating. You can check your site status here.
Strict Transport Security (HSTS)
Your site is insecure : HSTS isn't enabled. The Strict-Transport-Security (HSTS) is a response header that improves security by instructing browsers to always use https:// instead of http:// when visiting your site. Find out more about Strict-Transport-Security here.
Your site is insecure : the X-Frame-Options header isn't set; the site is vulnerable to clickjacking attack. HTTP response headers can be used to indicate whether or not a browser should be allowed to render a page in a <frame> or <iframe>. Find out more about X-Frame-Options here.
Your site is insecure : the X-XSS-Protection header has been deprecated by modern browsers and its use can introduce additional security issues on the client side. As such, it's recommended to set the header to 0 in order to disable the XSS Auditor, and not allow it to take the default behavior of the browser handling the response. Find out more about X-XSS-Protection here.
Secure : browsers will refuse to load the styles and scripts if they have an incorrect MIME-type.
Your site is insecure : browsers may be able to tell which server technology your website is running on. That might make it easier for hackers to exploit known vulnerabilities with that technology. It's usually best to hide that information by explicitly unsetting the Server header.
Secure : the website is hiding information about the scripting language your website is running on.
Content-Security-Policy (CSP)
Your site is only partially secure : the page has a Content-Security-Policy in place but it includes an 'unsafe-eval' clause. This should be avoided because disallowing inline script evaluations is one of the biggest security wins that a properly configured Content-Security-Policy provides.
Your site is insecure : the X-Permitted-Cross-Domain-Policies header isn't set. A cross-domain policy file is an XML document that grants a web client, such as Adobe Flash Player or Adobe Acrobat (though not necessarily limited to these), permission to handle data across domains. Find out more about X-Permitted-Cross-Domain-Policies here.
Your site is insecure : the Referrer-Policy header isn't set. That means there is no policy for sending Referrer header information when performing a same-origin or cross-origin requests. Find out more about Referrer-Policy here.

Search Engine OptimizationSEO results


Your on-page Search Engine Optimization test score is okay but you can definitely make some simple changes to help improve your score further.

The chances of your page being ranked highly in the search engine results pages is dramatically reduced if you fail to get these basic SEO things right. Google has produced a helpful SEO guide and this test checks your site against their recommendations and more.

We found 11 opportunities for you to improve your Search Engine OptimizationSEO score
Note: this report does not include all the detailed optimization guidance that you would get in your paid report.

Why on-page search engine optimisation matters

There are almost 2 billion websites on the internet today and people rely on search engines when they want to find information or services. So, in order for your website to be found amongst all those millions of other sites, your page's search engine optimization - or SEO - is more important than ever.

To be successful in organic search means your site has to be optimized for a combination of factors which search engines consider important – technical, on-page and off-page. Off-page techniques – such as link building – receive a lot of attention on the web and of course they're really important but, off-page SEO won't be enough if you don’t pay attention to the fundamentals and get your on-page SEO right.

On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher's query. So, in addition to publishing relevant, high-quality content, on-page SEO includes optimizing things like your headlines, HTML tags (title, meta, and header), and images.

How to improve your Search Engine Optimization score

Your site was tested for over 20 of these on-page SEO fundamentals and the detailed results below will tell you where, and how, you might need to make some changes to improve your score.

Your on-page Search Engine Optimization results

Robots.txt file
There is no robots.txt file found at You need to add a robots.txt - find out more and how to create one, over at Google.
There isn't a Sitemap at You should create and upload a Sitemap file to help with your site indexing. Find out more about Sitemaps over at Google.
URL format
The URL is well formatted, so search engines will like it!
Page language
Page language: EnglishThe page doesn't have a lang attribute set to inform browsers what the language of the content is. You should set the <html lang=""> attribute according to the page language - we've detected it as being English:
<html lang="en">
Robots meta tag
The page doesn't have a <meta name="robots" content="..." /> tag set so it is indexable by search engines, which is good!
Page title
Ideal, the page <title> is the about right length, at 64 characters, to be displayed correctly in search engine results pages. Check the important notes in the <h1> section below though - in Aug-21, Google announced a change to the way it gets the page title.
Page description
The page <meta name="description" ... /> is too long at 227 characters. The recommended length is up to 160 characters max, anything longer may not be fully displayed in search engine results pages.
Open Graph meta tags
There is an incomplete set of Open Graph meta tags on your page - it's missing this one: og:image. Adding Open Graph tags to your website won’t directly affect your on-page SEO, but it will influence the performance of your links on social media, so that means it's worth getting them right. You should include all of og:title, og:description, og:url, og:type and og:image tags.
Canonical URL
Canonical link meta tag found, that's great.
Scaling for mobile devices
Mobile page scaling properties are correctly set via the Viewport meta tag, that's good.
Valid HTML
The page HTML has 877 errors or warnings that you should review and/or fix.
Page content
The page content word count is low at 7 (excluding 3 common "stop words"). Consider adding more content to take the word count to at least 300 and avoid the page being classed as having 'thin content' by search engines.
H1 page heading
The page is missing a <h1> heading. A unique <h1> heading for each page is really important to help your visitors, and search engines, understand what your page is about. In Aug-21 Google announced that they'd made a change to the way in which they generate titles for search results pages - they provided a further update in Sep-21. They've switched focus from using the <title> content to using the <h1> heading. The article doesn't make it absolutely clear what criteria will be used or how long the heading should be, so the recommendations here are provisional.
H2 subheadings
No <h2> page subheadings found. A well structured page should probably have at least one <h2> subheading in the <body> section of your page to break up the content.
Other subheadings
No other page subheadings were found. A well structured page should probably have at least one other <h3>, <h4>, <h5> or <h6> subheading to break up the content.
Image ALT tags
There were no images found on this page.
Great, there were no plugin tags found on the page.
Broken links
There were no links found on the page.
Nofollow internal links
There are no nofollow issues with any internal links on the page, well done.
Nofollow external links
There are nofollow issues with 30 external links on the page. Unless those external pages are subdomains of your main site, you should probably include the <a rel="nofollow noopener noreferrer" ... /> attribute on external links to prevent search engines transferring PageRank or anchor text across these links and away from your page. It's good practice to include noopener and noreferrer alongside nofollow to help improve security by ensuring the link doesn't grant the new page access to the document that opened it.
Keyword analysis
Excellent job, the top 5 frequently-occurring words found in your page content - news, cnn, international, breaking, video - all appear at least once in your page <title>, <meta name="description" content="..." />, <h1> header or <img alt="" ... /> tags.
URL is indexed in Google
This page is indexed by Google, that's good news.
Google My Business presence
There's no presence for this website on Google My Business. A search using the term "CNN International - Breaking News, US News, World News and Video" from your page title didn't yield a matching listing in GMB. With a GMB listing, you can add your business details to Google, showcase your services, and much more. Creating a listing is free so there's no excuse not to list your business - get started here.
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